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About us

Cost effective mobile security units and state of the art cloud-based management software for the global security industry.

1,000+

Systems

1m+

Of lines of code written

13 years

Founded in 2012,
13 years in business

hello, we’re giraffe

Long story short

Rugged Networks Limited (RNL), originally trading as AgriCamera and now Giraffe CCTV (Giraffe), was founded by Jake Withecombe back in 2012. Supported by Finance Director/Investor Rob Withecombe, Jake was quickly joined by Commercial Director Ben Thompson to create a partnership that has endured. AgriCamera focused on the development of technology products for the agriculture industry. Always highly innovative and focused on research and development, our mission wasn't just about better products. We have always wanted to break new ground whether it is with respect to design, electronics or software.

Over a number of years, RNL invested in and developed a proprietary software operating platform, pushing the boundaries of what was possible in remote locations. Combined with best in class CCTV products, RNL’s labour saving CCTV solution sought to revolutionise the way that livestock was managed and monitored in the UK and beyond.

RNL took the decision in 2021 that, because of the commoditisation of consumer security products, it was necessary to pivot and find its place in the global security industry. Giraffe CCTV was born. The skills and knowledge that we had accumulated over 10 years were relevant to rapidly deployable security CCTV, used to protect remote infrastructure and construction sites. The deployable industry was badly underserved by new technology and Giraffe could see an opportunity. During 2021, 2022 and 2023, the team invested significant resources in developing its core software platform product and developed new skills in electronics and industrial design. The intention was to develop a range of exciting new Giraffe products for the rapidly deployable CCTV security industry.

Giraffe has taken a different product solution path to their competitors. We have focused on research and development focused on the technology performance and operating platform, and not on the CCTV cameras. In fact, we are agnostic on CCTV cameras. Our Edge Controller is testament to this thinking. We believe that whilst the cameras are a vital component, the real challenges to the extensive costs faced by the industry are related to remote management and simplicity of operation. That has required the development of great skills in solar and battery technology and a deep understanding of low electrical power usage.

This logical and contrarian approach to technical product development has led to our own, in housed designed, Giraffe Solar CCTV Tower, which we think is a best in breed design. The learnings from the Giraffe CCTV Solar Tower have led to the MeerCam™, a new and highly innovative product that takes the concept of a CCTV tower and the concept of a Pod and merges them together to create a ground breaking new product. MeerCam™ will be launched in 2025 together with our Giraffe Hub Controller, a product that brings our back end operational management capability to our customer's own designs of towers and mobile security units.

Mission and Vision

Our mission as a business is clear. We want to want to rethink the rapidly deployable CCTV systems.

Our vision is to develop a range of products built around our operating platform and our own design Edge Controller, that equip security companies across the globe to meet the ever increasing demands of their customers who want to protect their assets in remote locations.